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Purple runway, “open-air party”… How “fashionable” is the Paris Olympics?

2024-07-19

    The last time France hosted the Summer Olympics was in 1924, a full 100 years have passed. Today, the romantic French are hosting again. What imaginative ideas have they come up with?

    This Paris Olympics has innovatively subverted tradition, and for the first time, the opening ceremony was moved from a closed indoor stadium to the Seine, the second largest river in France, which can be called an unprecedented "open-air party". At that time, 160 ships will sail on the Seine, and athletes will take a cruise ship and sail 6 kilometers along the Seine, finally arriving at Trocadero Square on the opposite bank of the Eiffel Tower to participate in the celebration ceremony.

    Different from the traditional brick-red track, the track of the Stade de France in the Paris Olympics track and field event has been turned purple to echo the color tone in the visual identification system of the Paris Olympics. The purple has different shades and functions. The light purple is the track area, the dark purple is the service area, and the turning area at the end of the track is gray.

    The Paris Olympics also showed ingenuity in many visual designs, reflecting the perfect integration of art and creativity. The circular emblem of the 2024 Paris Olympics contains the Olympic gold medal, the Olympic flame and the goddess Marianne, the symbol of the French Republic, symbolizing that Paris will host a friendly and people-oriented Olympics.

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