Global AliExpress, Shein, Temu, and other platforms currently enjoy tax exemption for imported packages worth up to 150 euros.
According to official data, last year alone, 2 billion packages worth less than 150 euros arrived in the European Union from other countries. Many of these packages were ordered from the Asian market,
These markets have achieved significant growth in Germany and other European countries.
Nearly one-third of German consumers (32%) shop on Temu, while 22% shop on Shein. These platforms typically reach Western buyers through social media and are particularly attractive to young people.
